GEMSTONE

ROLE

Digital Marketing Manager, Graphic Designer, Packaging Designer, Social Media Manager, Content Creator, Branding Team, Webmaster, Web Designer

CONTEXT

Created by Seattle startup DeepCell Industries, Gemstone is a line of brands/products formulated using cannabinoids, including cannabinoid-infused ingredients and oils. As Digital Marketing Manager, I oversaw branding changes, designed new packaging for each product, created social media content (photography, photo editing, copywriting, etc.), managed social media marketing, developed the website, and worked with the VP of Marketing to create a cohesive brand identity.

With DeepCell’s marketing team, we set out to create consumer friendly products that were both aesthetically pleasing and consistent in its brand voice. Gemstone consists of several sub-brands, including Ruby Sugar, Sapphire Salt, and Emerald Tinctures & Gelcaps. Each brand has a specific identity. Ruby’s brand is homemade, cozy, fun, and accessible. Sapphire is also accessible, but is more sophisticated, and geared towards the artisan chef. Emerald is all natural, with shades of green and imagery of nature to evoke a feeling of peace and comfort.