GEMS FRUIT TABLETS

ROLE

Digital Marketing Manager, Graphic Designer, Packaging Designer, Social Media Manager, Content Creator, Branding Team, Photographer

CONTEXT

Originally launched several years ago, I was tasked in the rebranding of Gems Cannabis / CBD Fruit Tablets. Designing the packaging, the print assets, and the overall brand identity was a great exercise in creating a product that’s fun and accessible, within the constraints given. More specifically, the cannabis industry is very complicated in terms of what necessary information needs to be on all packaging and marketing materials as required by law. Furthermore, it was great practice for typography and information hierarchy, as the limited amount of options in packaging required some further thought into how labels and packaging needed to be designed in order to make sense.

I had a specific vision for the brand’s identity, and I followed this vision through on social media content creation and marketing strategy. As ready-made edibles, Gems are designed to be a unique and exciting cannabis experience, shown through bright colors/environments.