AMBER SKINCARE

ROLE

Digital Marketing Manager, Graphic Designer, Packaging Designer, Social Media Manager, Content Creator, Branding Team

CONTEXT

I oversaw the initial Amber brand development with the VP of Marketing, including designing the finalized packaging and building out a brand identity from the original designs of the product by Mikaela Merrilees. The goal was to evoke a feeling of sophistication and glamour, marked by metallic patterns and neutral colors. The brand is meant to be sophisticated, but not overly minimal so as to look dissimilar from other beauty brands currently on the market. I also managed the social media content creation and copywriting. Photography by myself, Svetlana Maytak, Ruby Nelson, and Ashley Genevieve.